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Updating Standard Business Cards for the 21st Century

In regards to ye olde standard business cards, you ain’t seen nothin’ yet. For instance, some people have taken to handing out little mini-CDs! These “cards” are generally rectangular, except with the two shorter sides being round (almost quarter-circular, in fact) to facilitate spinning in a drive. One side is preprinted to look just like any normal business card, with the company name and so forth. The CD itself, of course, is chock full of information (ideally, anyway) promoting the company and its products and/or services. Quite a neat way to get notice, isn’t it! What ever are they going to come up with next??

Whatever the next “it-thing” is going to be, standard business cards have become so…well, standardized that even you will wind up trying something — anything — to stand out! And distributing some catchy mini-CDs for a business card is a great way to not just make an impression, but leave one — a lasting one!

Of course, gimmicky cards are not new. From the very beginning, folks have been rebelling, shall we say, against standard business cards. For example, their use in real estate has been different. Unlike the rest of the business world, people in real estate often have their photos on their business cards. Yeah! It is usually considered unprofessional to include personal photos of anything with anything in business, from résumés to business cards, but when it comes to realty people, they absolutely indulge in it.

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